Advertise in Benin

Benin has an internet penetration of 5.6 % so based on their total population of 11,166,658 people 628,683 are online, leaving 10,537,975 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Benin 2017-09-08T21:07:08+00:00

Specific data on Benin is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,200,270

households (10.7%) with internet access at home

1,107,166

households (9.9%) with a computer

52,667

households (0.5%) with a fixed broadband subscription

1,942,789

households (17.4%) with an active mobile broadband subscription

8,212,105

(73.5%) mobile cellular telephone subscriptions

129,742

(1.2%) fixed telephone subscriptions

Some of this data is incongruous and even contradictory. This is due to the limited and disparate measurement that has taken place in countries like this. As the quality and sources of data become available we will endeavour to update these statistics as soon as possible. If you have access to more accurate data for this, or any other developing market in the world, please share it with us!

Benin is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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