Advertise in Austria

Austria has an internet penetration of 81.1% so based on their total population of 8,569,633 people 6,953,400 are online, leaving 1,616,233 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Austria 2017-09-08T23:21:40+00:00

Austria’s internet advertising sector is a $652.3M industry, segmented as follows:

Display Advertising

amounts to $123.2M (18.8% of the total) and will grow by an annual CAGR of

9.77%

Video Advertising

amounts to $22.2M (34% of the total) and will grow by an annual CAGR of

13.89%

Search Advertising

amounts to $313.3M (48% of the total) and will grow by an annual CAGR of

9.92%

Social Media Advertising

amounts to $77.1M (11.8% of the total) and will grow by an annual CAGR of

9.27%

Classifieds Advertising

amounts to $116.7M (18% of the total) and will grow by an annual CAGR of

4.38%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$196M

Austria is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

View insights of students from this country who want to study in Australia, powered by Hot Courses

International Advertising