Advertise in Australia

Australia has an internet penetration of 85.1% so based on their total population of 24,309,330 people 20,679,490 are online, leaving 3,629,840 non-internet users.
Compare this to the Oceania region which has an internet penetration of 73.2% with a total online population of 37,158,563 for the region as a whole.

Advertise in Australia 2017-08-31T22:01:01+00:00

Australia’s internet advertising sector is a $4.3B industry, segmented as follows:

Display Advertising

amounts to $603M (14% of the total) and will grow by an annual CAGR of

12.33%

Video Advertising

amounts to $343M (7.9% of the total) and will grow by an annual CAGR of

28.48%

Search Advertising

amounts to $2.1B (48% of the total) and will grow by an annual CAGR of

1.51%

Social Media Advertising

amounts to $592M (13.8% of the total) and will grow by an annual CAGR of

6.78%

58% of the population (14,099,411) are on social media, they spend an average of 1.2 hours per day on social platforms, 54% of them use their mobile devices to access social platforms which makes sense because 79% of the population has a mobile phone.

Classifieds Advertising

amounts to $631M (14.6% of the total) and will grow by an annual CAGR of

4.8%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $3B of the total in 2020.
Australia’s annual growth:

+2%

internet users

+2%

active social media users

+2%

mobile subscriptions

+8%

active mobile social users

Digital Device Ownership

91%

mobile phone

77%

smart phone

80%

PC

41%

tablet

 

20%

TV Streaming Device

N/A

Handheld Gaming Console

7%

E-Reader Device

4%

Wearable Tech Device

Time Spent with Media

3h 38m

Average daily use of the internet (PC/Tablet):

1h 6m

Average daily use of the internet (Mobile):

1h 9m

Average daily use of social media (any device):

2h 36m

Average daily use of television:

Frequency of Internet Use

87%

Every day

11%

Once per week

2%

Once per month

<1%

Less than once per month

Share of web traffic by device 

62%

PC

27%

Mobile

11%

Tablet

0.1%

Other devices

Top Active Social Platforms 

41%

Facebook

26%

Facebook Messenger

13%

Skype

11%

Google+

 

11%

LinkedIn

10%

Twitter

10%

WhatsApp

10%

Instagram

 

9%

Pinterest

6%

Tumbler

Mobile Activities

34%

Mobile Messengers

25%

Watching videos

20%

Playing games

32%

Banking

 

34%

Maps

E-Commerce By Device (past 30 days)

62%

Purchased a product or service online

70%

Searched online for a product of service

51%

Visited an online retail store

57%

Made an online purchase via PC

 

19%

Made an online purchase via Mobile

Australia is one of the countries which has higher total internet advertising growth and higher mobile internet penetration.
These countries usually have strong economies with established Internet advertising sectors. Extensive telecoms infrastructure prompted early consumer adoption of both fixed broadband and mobile internet access. Most fixed broadband markets are not yet saturated, leaving room for further wired internet advertising revenue growth as connectivity increases. Stable macroeconomic forecasts will continue to boost internet advertising expenditure in the future.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

View insights of students from this country who want to study in Australia, powered by Hot Courses

International Advertising