Advertise in Aruba

Aruba has an internet penetration of 87.8 % so based on their total population of 104,263 people 91,532 are online, leaving 12,731 non-internet users.

Compare this to the American region which has an internet penetration of 66.0% with a total online population of 650,874,036 for the region as a whole.

Advertise in Aruba 2017-09-09T08:11:56+00:00

Specific data on Aruba is difficult to come by but based on the aggregate data for the American region and extrapolated results there are:

62,580

households (60.0%) with internet access at home

66,517

households (63.8%) with a computer

18,740

households (18.0%) with a fixed broadband subscription

80,902

households (77.6%) with an active mobile broadband subscription

112,712

(108.1%) mobile cellular telephone subscriptions

26,517

(25.4%) fixed telephone subscriptions

Aruba is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

International Advertising